Planning and Budgeting


Planning and Budgeting

Once your company’s marketing strategy and positioning are in place, a long-term marketing plan is your best blueprint for making smart, effective decisions with marketing dollars. It sets clear, realistic and measurable targets (for example: increasing sales by 10%), includes deadlines for meeting targets, provides a budget and specifies who is responsible for each marketing activity.

Partner with PINNACLE Small Business Solutions and boost ROI

We help you create a marketing plan with a total budget number in mind, then work within company resources to drive the highest return on investment. We’ll review your existing program, implement market research, and recommend changes or additions based on rock-solid analysis of your company. We’ll also assess business opportunities and competition, identify where you can capitalize on company strengths and where you need to overcome weakness. The result is an integrated marketing program that helps turn prospects into customers—and customers into your company’s best advocates.

Examples of our Planning & Budgeting services

  • Create a long-term plan that supports your goals and drives the highest return
  • Focus campaigns and tactics to effectively and consistently reach target markets
  • Shape brand and core messages to clearly convey company’s positioning
  • Factor in the need for Website, collateral and advertisements to reflect positioning
  • Reach out to new audiences, including prospects, the press, partners and/or investors

As your full-service marketing department, PINNACLE Small Business Solutions will also:


Partnering with PINNACLE Business Solutions drives your marketing program forward with well-honed expertise and objective insights you can trust, allowing you more time to focus on core company issues, better meet deadlines and goals, make clearer decisions, identify new marketing opportunities and motivate your entire team. Get in touch with us to see what an outsourced marketing firm can do for your business. Click Here to contact us now.
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